CHEERS IN

Cheers In (齐饮) is an import and retail company for specialty beers. The company is developping a shops network in China (3 shops in Shanghai in 2011) and a B to C website (www.cheers-in.com). Pioneer on its sector, Cheers In aim to become the leader on the specialty beers B to C market in greater China. www.cheers-in.com / www.qiyin.cn is the 1st B to C website for specialty beers in China. The beta version of the website has been launched in August 2011 and the company rapidly met a good success in Shanghai. Importer, distributor and multi-channel retailer, the company also set-up an off-line new buying experience through a beer boutiques network in town (#5 of 50 preferred shops in Shanghai list by Time Out). Cheers In will now expand its footprint in different cities of China.