COMMERCE SIGNALS

Commerce Signal unlock merchant acquirer payment data for use in media measurement. To develop a new data-sharing model, Tom Noyes (the Founder), partnered with Russ Schrader, the former Chief Privacy Officer of Visa and a member of the Department of Homeland Security’s Data Privacy Committee. Together they designed a model, Federated Data, that enables insight sharing between businesses without losing control of the data or sacrificing consumer privacy. Commerce Signals was founded in 2014 to bring better, unique payment data sets to the market at speed and in a privacy-centric manner.