DATACOUP

Datacoup is a personal data exchange. A platform for consumers to aggregate and sell their own anonymous personal data. As widely reported and talked about, consumer data is valuable. In fact it is the engine behind a $200bn/year market for digital ads and direct marketing called the Data-Driven Marketing Economy (the DDME). Individuals who create personal data are getting very little in exchange for giving up such valuable data. Datacoup puts the control and economic benefits of personal data back in the hands of those creating the data. We currently support social, financial, health and search/browsing data. Personal data is most efficiently utilized when in the hands of its creators.