DOUBAN

Douban is a Chinese social networking service that offers ""lifestyle and culture"" products and services for white-collar urbanites and college students. Initially launched as a review sharing platform for books, movies, and music, Douban aims to help its users discover life using its desktop and mobile products. It generates income from advertising, interactive marketing, and channel fees from book e-commerce. Douban’s primary products include Douban FM, Douban Reading, and Douban Movie. Founded on March 6, 2005, Douban has raised over $60 million in three series of funding in 2006, 2009 and 2011. As of 2012, it has secured a user base of over 100 million users.