EMBRACE DESIGN

EMBrace Design mission is to restore quality of life to more than 5 million back pain sufferers with their revolutionary back support technology. Their patented “START” brace provides controllable spinal traction while allowing the wearer to move in multiple directions, which enables the user to perform daily living activities in a pain free environment. In essence, They are offering “traction on the go” with a device that is backed by extensive laboratory testing and positive preliminary clinical feedback. They expect that improved therapy outcomes can eliminate the need for spinal surgery, saving individuals with low back pain $100k on average.