EXPEKT

Expekt was first launched in 1999 and enjoyed major success in the Swedish and Nordic markets. Within a couple of years, Expekt developed to become one of the major sports betting operators in northern Europe. Betclic Group acquired Expekt in late 2009. During a period Expekt was one of the largest actors in the Swedish market, but its market shares have declined in recent years. At the same time, brand awareness remains very high among the relevant target groups that appreciate sports betting.