EZFACE

EZface is incorporated in the US with a Research & Development center in Israel. EZface was founded in 2000 by Ruth Gal and Rami Orpaz as a solution to the frustration that Ms. Gal faced when trying to buy makeup online. Faced with practically meaningless color samples, with no way to try them on her face and skin tone, Ms. Gal realized that both consumers and beauty brands would benefit from virtual makeover technology. EZface has since become the leading provider of sophisticated Virtual Makeover technology to major international cosmetics brands. The EZface Virtual Mirror concept was created to provide a comprehensive multi-platform marketing system for cosmetics companies, and an enhanced buying experience for customers around the world.