FENWAY SPORTS MANAGEMENT

Fenway Sports Management (FSM), a wholly owned subsidiary of Fenway Sports Group, was established in 2004 as the sales and marketing arm of the Boston Red Sox. Since its inception, FSM has grown its diversified client portfolio, partnering with and representing elite international blue chip brands and athletes. Two groundbreaking business developments – Fenway Sports Group’s 2010 acquisition of LFC and FSM’s strategic business partnership with LRMR and its principals, LeBron James and his business partner Maverick Carter – were instrumental in FSM’s expansion into the global sports marketplace.