FIG.DELIVERY

Fig is a meal planning, producing, and delivery service. We are an end-to-end service provider that brings healthier food choices to those who care about healthy living, but are strapped for time to make the necessary lifestyle shifts—key amongst those, being what to eat on an everyday basis. We are on a mission to make healthy food accessible to all. Greasy fast food sells so well because people gravitate to what is easy and convenient. We want to make healthy eating, deliciously easy for people. 'Healthy eating’, as opposed to ‘healthy food’ connotes a lifestyle choice rather than a product attribute. ‘Deliciously easy’ is a step above simple convenience—it promises a superior, satisfying, exciting experience that is easy and sustainable.