FUGU

Around 20% of eCommerce transactions are abandoned or declined at payment phase, mostly because there is not enough information to validate them at Point of sale. FUGU takes a different approach, analyzing the payer behaviour post–payment and making the most informed decision only when actual risk starts, before shipment, for example. With over 80 online stores already using FUGU - we see 40% reduction in false declines while identifying 50% of fraud, previously allowed in. With subscriptions... and buy-now-pay-later models on the rise, payments turn into relationships that continue far after checkout. Merchants can no longer rely on outdated risk snapshots taken at checkout page - instead they need a continuous analysis along the transaction’s lifetime and this is exactly what FUGU provides.More