FY!

Fy is an e-commerce company that builds a mobile marketplace for shopping online. It uses a combination of social content, machine learning, and a deep understanding of its products and suppliers to create a personalized experience for each shopper using the site and app. Fy is driven by a mission to make the world of design discoverable, affordable, and instantly accessible through social commerce. Fy was established in 2014 by Jonathan Thomson and Thomas Beverley in London, England.