LIVLUSH

Agritech startups Sabziwala and LivLush (earlier known as GreenAgTech) have merged the businesses under a new entity Kamatan. The rationale to create the entity was to bring together their strengths in farmer connect and supply-chain technology to ensure better pricing for farmers and to reduce wastage. Kamatan’s focus will be to empower farmers with meaningful price data aimed at significantly improving their income levels. LivLush (formerly GreenAgTech) was working on building efficiency i... n the supply chain for Fruits & Vegetables in India and bringing value to the supplier, the farmer, and the consumer. The current supply chain has multi-hop intermediary network which compromises the quality of produce reaching the end consumer. Due to the number of intermediaries, a lot of value gets eroded due to pilferage and unnecessary margin seekers in the supply chain. We go direct to the farmer for Fruits and Vegetables including first level aggregators and deliver the produce to B2B customers the HoReCa (Hotels Restaurants Cafes), Organized Retail Chains and Wholesalers. Having built out an efficient supply chain we are now expanding to various geographies across India.