HEYSTAKS

Based in NovaUCD, Co. Dublin, HeyStaks Technologies Ltd was founded in 2008 by Professor Barry Smyth, Dr Maurice Coyle and Dr Peter Briggs. HeyStaks patented intent analytics platform analyses web usage data to build rich, accurate profiles that capture a person's intent and interests. It does this in a privacy-enhanced way and is sensitive to context signals such as location and time to create a dynamic view of customer intent. For mobile operators, HeyStaks helps them know their customer and unlock entirely new revenue streams by delivering superior user experiences, advertisements and offers that are timely and relevant.