IMPERATIVE

Imperative is a fully automated peer coaching technology platform. The video-based peer coaching experience enables every employee to be an effective coach with no training through a dynamic and structured online environment. Imperative makes the benefits of coaching accessible to ten times as many employees for the same cost as traditional coaching. The platform is being deployed by leading employers to address the needs of the new workforce and boost employee retention, development, productivity, and fulfillment. Imperative, a certified B Corp, was founded in New York City and is headquartered in Seattle. Imperative's customers range from Sony Music and MetLife to Zillow and Airbnb. The company was founded by Aaron Hurst and Arthur Woods in 2014.