INMOBI

InMobi provides mobile advertising services in Asia and Africa. It develops an advertisement serving algorithm that helps in optimizing the ranking of the advertisements served on mobile phones. InMobi also provides campaign management services, such as strategy, designing, executing, managing, and optimizing campaigns, and advertisement creation, format, and targeting services for advertisers. Moreover, it offers monetization strategies to monetize site traffic by using a combination of perfo... rmance and branding advertisements, and an advertisement serving algorithm to rank the advertisements available based on user targeting and past performance for publishers. Further, InMobi provides advertisers and publishers with access to near real-time reports to monitor the performance of advertisement campaigns and the status of site monetization. Furthermore, it offers InMobi Ad Tracker, a mobile campaign conversion tracking solution; and Lifetime Value Platform, a platform that identifies in-application user groups and provides behavior insight to publishers or application developers. InMobi has a strategic partnership with TalkingData. Naveen Tewari, Mohit Saxena, Amit Gupta, and Abhay Singhal founded mKhoj Solutions Private Limited in 2006 that became InMobi Technologies in August 2009, with its headquarters in Bengaluru in India and additional offices in New Delhi and Mumbai in India.More