IRISTOCRACY

Iristocracy provides consumers with a seamlessly integrated eyewear experience. Its website offers a 3D augmented reality tool to virtually try-on glasses and a retail try-on program for someone to pick 4 frames they can view in person at a partnering eye care location. Iristocracy shares with the retailer a profit on the sale. It scales and services requests to promote its strategic partnership program to 40,000 eye doctors. Natasha Vora co-founded it in January 2012. Its headquarters is in Madison in Wisconsin.