JULY SYSTEMS

July Systems is a cloud-based mobile experience and location services platform that connects to a building’s WiFi system. Its purpose is to understand the customer who just walked in the door, how many times they have shopped at this retailer, their loyalty point score, and so forth. This gives the vendor the same kind of understanding about that customer offline as they are used to getting online. It aims to digitize physical spaces and is one of the largest location cloud engines powering global enterprises. Founded in 2001, July Systems is headquartered in Burlingame, California. It was acquired by Cisco in 2018.