KANTAR SHOPCOM

Kantar Shopcom puts vital metrics and intelligence behind its users’ media and messages and brings precision to their entire communications portfolio, ensuring of reaching the right audiences in the right way. The company creates consumer-level marketing and media insights by combining its purchase behavior analytics expertise applied to the data in the Shopcom data platform with the data sets and rich analytic expertise of its commercial partner network. The capabilities of the company are audience profile mapping, communications planning, and campaign impact evaluation. Kantar Shopcom is located in the United States.