LOOTCAKES

Lootcakes was founded with the mission of helping video game players to unlock the value of their game activity data, particularly their in-game purchasing and social data. With the surging popularity of free-to-play games, game publishers have become increasingly dependent on the minority of players who actually spend money, and on those whose social engagement (with clans, friends, etc.) attracts new players. These high-value players have great power and influence, but haven’t had the means to take full advantage of it – until now.