LOTTAY

The Lottay online gift-giving and wish-list service helps individuals and groups give and receive gifts of cash. Lottay gifts are money, "wrapped" in the look-and-feel of the occasion via e-greeting cards, personalized messages, images and pictures. The gift of cash is sent via the PayPal. "Cash may be king, but its reputation as a gift stinks. It's usually seen as cold and impersonal, so Lottay wants to change that. We want to remove the stigma and embarrassment of giving money as a gift, so we created a way to make giving and receiving money fun, thoughtful and personal."