HEARTBIT

Heartbit is a fitness and health loyalty program. An invisible app that follows the users’ physical exercise routine and rewards them in the main reward programs of Brazil. The data is imported from mainstream fitness apps that people already use, like Strava, RunKeeper and MapMyFitness. The benefits are funded by employers, health-care companies, consumer brands and other sponsors. Launched as a beta on may 2015 and currently tracking more than 250.000 km of physical exercises every day.