OBSERVER ANALYTICS

Observer Analytics is an analytics platform for VR & AR content, tracking user engagement, and scene analytics to help build content. In 2016, the company's founding team set out to build a social VR application that allowed esports enthusiasts to watch their favorite streams in an interactive environment. It's vision is to bring the massive amount of 2D content that exists and enhances the viewing experience by adding an interactive 3D layer. Throughout development, it continues to struggle wi... th not knowing how users were spending time in the experience. Because designing for three-dimensions is a new frontier, the company's design and development decisions were rooted in assumption and just hoped that our design was intuitive. After launching the app to Steam, Observer Analytics watched the usage and retention metrics stagnate, without any data as to why. This frustration became more prevalent as we spoke with our peers and continued to hear that this was a recurring problem for all developers building VR and AR content.More