OOCAR

OOCAR is an automotive smart data company. The automotive industry is passing from a sales to a service model, but lacks contact with end users and a knowledge of their usage and their behavior. In a digital environment where consumers have more visibility and lower barriers to switching, aftermarket businesses need a means to improve user acquisition and loyalty. As a B2B2C company, OOCAR operates a smart car data platform for its partners, including leading insurers, dealerships and repair chains, to increase customer loyalty and diversify revenues. Following 2 years of R&D and launched in November 2015, OOCAR has a growing driver community in France and plans to expand in adjacent markets.