PRINCETON VIDEO IMAGE

Princeton Video Image, Inc. ("PVI" or the "Company") developed and is marketing a real-time video insertion system that, through patented pattern recognition technology, places computer-generated electronic advertising images into live television broadcasts of sporting and other events. These electronic images range from simple corporate names or logos to sophisticated multi-media 3-D animated productions. During the broadcast of a sporting event, for example, these images can be placed to appea... r to be physically located in various high visibility locations in a stadium or even on a playing field. The Company believes that its Live Video Insertion System (the "L-VIS System"), which is an integrated hardware and software system, transcends limitations of traditional television broadcast advertising mechanisms and can expand the television broadcast advertising paradigm by placing images into live, as well as pre-recorded, television broadcasts.

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