PRIVACY & COOKIES

Organisations must rethink privacy. Why? Because Brands must focus on the value of trust and earn consent; more so following Data Protection Authorities (DPAs) recent clarifications of the regulation and now that enforcement has begun against a number of the 89% of websites that are non-compliant. How can so many be non-compliant? -The lack of clarity has been taken advantage of by some – blatantly ignored by others. -The majority of Consent Management Platforms (CMP) services fail to ens... ure consent - despite vendor promises. -Brands (websites) have failed to respect privacy, consent has largely been forced. -An inconsistent, inefficient approach to deployment of cookie services / CMPs. About Privacy & Cookies | rethinking privacy. We offer a proven, compliance-led Consent Management Platform that is focused on gaining visitor trust and earning consent. Our automation removes inconsistency and offers secure, efficient, fully scalable deployment. P&Cs clients include the world’s largest single deployment with thousands of websites in more than one hundred countries. Our Consent Management Platform (CMP) Our SaaS supports the journey to legal compliance, combat data leakage and improve site performance. We have automated the assessment of sites for cookies, categorising and deploying country specific consent management and monitoring to ensure ongoing compliance. We are the first provider to embrace the differing needs, supporting the sometimes opposing requirements across Compliance, Digital Marketing, IT and Management. Being compliance-led but user experience focused encourages greater levels of consent – through consistent online experience, backed up be accurate and appropriate disclosure. We have automated over 95% of conventional deployment requirements; removing project management, consultancy, IT, training and support. 10days for 1000 sites, is realistic.