PROCTER & GAMBLE VENTURES STUDIO

P&G Ventures fuels its parent company’s growth by creating new brands and businesses that solve consumers’ everyday problems in product categories where P&G does not currently provide a solution. P&G Ventures functions as a startup studio within Procter & Gamble. It takes a new approach to creating brands by developing both internal and external ideas, as well as by creating unique partnerships that bring in early-stage startups to help them grow. It not only provides funding and expertise, but also functions as an incubator that’s intimately involved in growing startups. P&G Ventures is designed to serve entrepreneurs; this integral element of its mission is a critical point of differentiation.