RIDEMAKERZ

Ridemakerz is a chain of toy stores where boys can build their own cars. The first store opened in Myrtle Beach, SC in June, 2007, and by the end of 2008 it had a dozen stores nationwide. Ridemakerz is supplementing its retail store experience by building a browser-based virtual world for boys ages 6 to 12, where they can design their own cars, drive them around, play games, and interact with others in a safe virtual environment. Ridemakerz virtual world was built by the Electric Sheep Company, based on its Webflock platform. It began a closed private beta in December, 2008.