RINGIER AXEL SPRINGER HUNGARY

Ringier Axel Springer Hungary has been present in the Hungarian press market since 1989 and became part of Ringier Axel Springer Media AG in 2014. The portfolio of Ringier Axel Springer Hungary consists of more than 60 digital and print products. It includes the leading boulevard brand Blikk as well as a number of women's magazines, TV guides and licensed titles such as Glamour, Geo or Auto BILD and their online editions. When first founded, the media company reached success with the program... -magazine Tvr-hét and the magazine Lakáskultúra. Their women’s magazine Kiskegyed exceeded the historical press record with a sold circulation of 600.000 copies. Ringier Axel Springer Hungary is one of the largest and most modern media companies in Hungary. The company has been established in 2014, when Ringier AG and Axel Springer SE have integrated parts of their portfolio into their Joint Venture Ringier Axel Springer Media AG, which bundles the activities of both shareholders in Central and Eastern Europe. The key to the success is no secret! They operate according to the principle: “Be the first, keep on developing”. For almost 20 years we have been reacting quickly and flexible to the opportunities and changes presented to us in this fast developing environment. The company, which is the market leader in almost every segment, has maintained its strong leading position despite difficult economic conditions of the past years. Ringier Axel Springer Hungary possesses the widest media portfolio and trusted media brands in Hungary. The daily Blikk is the leading national daily in Hungary Looking back, they did pioneer work when creating the magazine Kiskegyed. For over 20 years it has been one of the most favourite women’s magazines.. Its success and popularity is unbroken still today and soon Kiskegyed Konyhája and Csók és Könny followed. Additional successful brands of the women’s portfolio are: Kiskegyed Gyöngy, Hölgyvilág, Kiskegyed Otthona, Kiskegyed Rejtvény, Kiskegyed Fitt. Our women’s portfolio became even more successful when brand extensions Blikk Nők Konyha, Blikk Women Cuisine, Blikk Nők Otthon és Kert and Blikk Women Home and Garden were launched. Ringier Axel Springer Hungary's publisher also possesses the strongest and widest program-magazine portfolio. The products are different with regard to price and service as well as consumption and functionality; the premium program-magazines: Tvr-hét, Színes Kéthetes Tévéműsor, the functional program-magazines: Tvr Újság, Sárga RTV, TV Kéthetes, TV Revü, and Képes Tv Műsor make the portfolio complete. Also in the market of cross-word puzzle magazines Ringier Axel Springer Hungary maintain their leading position by offering nearly 30 types of magazines to their readers and partners. Their cross-word puzzle portfolio, too, consists of strong brands which have been successful for years. Ügyes, Ügyes Évszakok, Eszes, Kópé, Kápé, Jó vicc, Rejtvény Terefere, Ügyes Extra Szudoku are the most popular publications. Ringier Axel Springer Hungary's license titles GEO, Auto Bild Hungary and Glamour are the strongest brands in the market. The magazine Glamour is not only one of the readers’ most popular fashion magazines, but also partner for a range of successful and innovative events. No wonder, the Glamour-Days – which are already mentioned as a series of events – has been the first coupon shopping action in the market. Ringier Axel Springer Hungary's publications are read by almost 2,5 million readers on average yearly, altogether they create more than 14 million contacts yearly with their printed titles. Today, there are over 300 colleagues employed by the enterprise.More