SEMCASTING

Semcasting provides marketers with data and audience targeting solutions for online home and business users. The company’s smart zone audience targeting platform links mailboxes with modems, thereby providing advertisers with advanced levels of data accuracy, and comprehensive and compliant privacy for real-time budding, display, and advertising environments. It uses big data methodologies and a genetic modeling platform to automatically integrate demographic, firmographic, socioeconomic, behavioral, and transaction data to define audiences across multiple channels. Semcasting was founded in August 2009 and is based in North Andover, Massachusetts.