SEND THE TREND

Send the Trend is an e-commerce site for accessories and beauty, co-founded by Divya Gugnani and Mariah Chase. Customers indicate their style preferences and every month, products are chosen for individual customers based on their responses. Accessories are $29.95, while some handbags are $39.95 or $49.95 and all include purchases include free shipping. The site features include My Style, whereby customer create their own curated Send the Trend e-boutiques. Customers can earn credits on Send the Trend via a number of social shopping features, including a $10 credit anytime another customer purchases from their My Style page. Send the Trend, Inc. was recently acquired by QVC.