SMYK

Established in 1952 as a toy and apparel retailer in Warsaw, Smyk now operates a network of 125 stores in Poland and has a growing presence in Romania, Russia, Ukraine and Germany. The company has four store formats comprising a combination of megastores (typically located in retail parks), city stores, small stores in mid-sized cities and local malls, and outlets. It has also recently introduced an apparel-only 'shop-in-shop' format for its international markets. 12% of sales are currently made online. 2015 revenues are forecast to reach PLN 1,449 million.