SNOWPLOW ANALYTICS

Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application. The platform enables them to join their web analytics and other Snowplow event data with 3rd party data sources e.g. marketing data sets (from Adwords, display networks, PPC providers), customer data sets e.g. from CRM systems like Salesforce or Hubspot, and content and catalog platforms e.g. CMSs.