STORYSOFT

STORYSOFT is a storytelling software company built by marketers, for marketers. We believe that storytelling is the best way for brands to break through the clutter and create authentic emotional connections with audiences, so we built a marketing platform around storytelling. Our patent pending digital storytelling platform is used by marketers to create, share, and track their brand stories at scale. The platform combines a easy-to-use story builder, powerful marketing technologies for sim... ple story sharing, and actionable analytics. STORYSOFT stories are immersive digital experiences that hold attention, evoke emotion, and compel action. Think social media stories, but more powerful, flexible, and insightful. Marketers use STORYSOFT to tell stories about their brand, products, services, employees and customers in order to create awareness, boost acquisition, drive sales, increase retention, and obtain insights. STORYSOFT stories are a series content screens strung together to create a linear narrative. Content screens are constructed using brand assets like images, animations, text, video, and surveys. Built mobile-first, audiences navigate STORYSOFT stories by swiping right-to-left. However, a responsive UI allows audiences to access stories from any device. The most valuable aspect of STORYSOFT stories is their flexibility, which makes story creation, sharing, & tracking more efficient for marketers. Stories are hosted on a URL, which allows marketers or agencies to create story content once, and share stories through every marketing channel just like you would share a link to a website. Built-in analytics are based upon the linear storyflow. Consumers all follow the same path, which creates a consistency within the reports that makes it easy to understand which messages are consumed and what actions audiences are taking. Stories can then be optimized over time based on these insights in order to increase their effectiveness in driving behavior. STORYSOFT is used by brands big & small across various industries because… Every brand has a story. Scale yours.More