STYLE THEORY

Style Theory is a fashion rental subscription platform that provides economically sustainable fashion choices. It operates through the Style Theory app, which members are required to download in order to access the service. The account registration process is straightforward and easily completed in a few clicks, with the provision of requisite standard account information such as the member’s address, mobile number, and credit card information. The platform is relatively easy to use, and keeps data such as the member’s body measurements, which allows the app to filter items available in a relevant size and provide a “score” on how well the item would fit. Style Theory was founded in 2016 by Chris Halim and Raena Lim.