SUGAR Cosmetics is a cruelty-free makeup brand that offers a wide range of premium makeup products. It is a cult favorite amongst millennials and is one of the fastest-growing premium beauty brands in India. With its clutter-breaking persona, signature low-poly packaging, and chart-topping products, SUGAR is the makeup of choice for bold, independent women who refuse to be stereotyped into roles. SUGAR was crafted and manufactured in state-of-the-art facilities across Germany, Italy, India, th... e USA, and Korea, the brand ships its bestselling products in Lips, Eyes, Face, Nails, and Skin categories across the world. With a cruelty-free range that is high on style and higher on performance, the brand is obsessed with crafting products that are a perfect match for every Indian skin tone across seasons and around the calendar. Backed by the trust of marquee investors and the love of millions of makeup enthusiasts, SUGAR Cosmetics is rapidly scaling its physical presence with 10,000+ retail outlets as of 2020 across 130+ cities and a mission of reaching the doorstep of every makeup user in the country.

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Beauty Brand Marketing Cosmetics Internet Online Portals Retail


Mumbai, Maharashtra, India


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Email Addresses:
[email protected]

Total Funding:
85.5 M USD

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Current Advisors List


Anjana Sasidharan Board Member @ SUGAR Cosmetics

Current Employees Featured


Kaushik Mukherjee
Kaushik Mukherjee Co-founder & COO @ SUGAR Cosmetics
Co-founder & COO


Jasmin Gohil
Jasmin Gohil Chief Technology Officer @ SUGAR Cosmetics
Chief Technology Officer


Vineeta Singh
Vineeta Singh Co-founder & CEO @ SUGAR Cosmetics
Co-founder & CEO



Kaushik Mukherjee


Vineeta Singh

Acquisitions List

Date Company Article Price
2022-01-13 ENN Beauty ENN Beauty acquired by SUGAR Cosmetics N/A

Investors List


Ranveer Singh

Ranveer Singh investment in Funding Round - SUGAR Cosmetics


A91 Partners

A91 Partners investment in Series D - SUGAR Cosmetics


India Quotient

India Quotient investment in Series D - SUGAR Cosmetics


Elevation Capital

Elevation Capital investment in Series D - SUGAR Cosmetics


L Catterton

L Catterton investment in Series D - SUGAR Cosmetics


Elevation Capital

Elevation Capital investment in Series C - SUGAR Cosmetics


Stride Ventures

Stride Ventures investment in Series C - SUGAR Cosmetics


India Quotient

India Quotient investment in Series C - SUGAR Cosmetics


A91 Partners

A91 Partners investment in Series C - SUGAR Cosmetics


Anicut Capital

Anicut Capital investment in Series B - SUGAR Cosmetics

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