IMAGINE THE NEXT

At The Moderns, we've changed our approach to branding to emphasize the pull over the push. The old school way of branding pushes itself on customers, forcing traditional brands to compete with all other brands for attention and market share. These brands give very little back to the customer beyond simple entertainment. Culture building brands strike an effective balance between push and pull. They rely on magnetism, a pulling force, to welcome customers into their space. They carve out a quiet presence, allowing customers to connect with them on a personal level. In essence, culture-building brands promote discovery, provide an experience and create a destination. These elements inspire active participation from the customer allowing a memory to be forged.