MIRA

Mira is a privately held company headquartered in New York City, with offices in Durham, NC. We are the crowd analytics company that tailors Digital Out-of-Home screens based on the group of people standing in front of them. Whether they're in Times Square, in the back of a taxi or in a mall, these screens all have two things in common: they're serving us ads, and none of them know anything meaningful about us as an audience. Mira changes that by anonymously measuring the "average consumer" a... t a given location and triggering relevant assets when that measurement indexes towards some target. But it’s not always about serving an ad. Mira can also help clients understand the heartbeat of their businesses; the interests and demographics of the anonymous consumers that walk through their physical locations. By re-purposing the same data used to drive Digital Out-of-Home, Mira provides a visualization tool that can historically analyze shopper interest/demographic profiles across over 16,000 attributesMore