LIVE TINTED

Live Tinted is a digital community focused on the representation of all the shades in between. Despite incredible change and moves towards more diversity, many women and others still felt they were missed or looked over even in these progressive beauty spaces. They created TINTED & wanted to reach those people, to hear what they felt was missing, and to learn how they wanted to be represented authentically. They want to share the importance of strong personal identity in order to build out their niche presence in beauty as part of the normal standard – to be seen as fully immersed, and no longer as a token or a checkmark. It was founded in 2018 and headquartered in Los Angeles, California.