TRADEKING

TradeKing is a socially-enabled equity and options trading service, offering users low-cost trading with enhancements like daily blogs on the financial markets and the ability to collaborate with other members who use the same trading strategy or adhere to the same research related to the markets. All options and equity trades are $4.95 per trade with a $.65 charge per options contract. CEO Don A. Montanaro was also founder of SureTrade in 1997, one of the first electronic trading operations to be launched. [Zecco](http://www.crunchbase.com/organization/zecco), which offers a limited number of free trades per month and operates the investor community ZeccoShare, has a similar offering to TradeKing.