USHERU

usheru powers direct ticketing and marketing data insights for film distributors. usheru's technology uniquely connects a film website to the existing point-of-sale systems of cinemas and allows a consumer to book tickets really simply. For film distributors, they provide a way to connect marketing spend to cinema ticket purchase (conversion tracking), and also provide an insights platform (usheru Analytics) to allow film marketeers have visibility in real time into the sales success of marketin... g campaigns. The software offers a 'direct-to-consumer' framework for film distributors and allows them to build a database of film fans. This innovative approach tackles the largest problem in the film industry globally, which is rising marketing costs (often 2X the production cost of a film) by giving data insights and a platform which provides a direct response advertising option to film distributors, and addresses the need to understand and get closer to consumers.More