WAYBETTER

WayBetter is a behavior change company going after the fragmented $78B weight-loss space, which is fraught with ineffective solutions. Our novel solution is a mix of gamification, social support, and financial incentives. It works! We’ve had 1.2M users and sky-high efficacy and engagement: players lose 12% of their weight in six months and take 47% more steps a day. Bootstrapped to 50 employees with $7.5M from angels. Founder dropped out of HBS to launch his first startup which he sold for $33M.