YELLOWBRIX

YellowBrix got its start in late 1997 as NewsReal when a few key executives decided to spin off the Corporate Information Division of InfoSeek. But that’s only part of the story – Co-founders David Hoppmann and Jeff Massa met in 1993 and brought to the relationship two great assets — Jeff had extensive experience working with artificial intelligence and neural networking for the White House and David had leadership experience. Together, they saw that, while the Internet was becoming the... world’s largest content provider, not everyone had the resources to create their own content. Together, their vision was to develop the potential of smart technology to provide news content and business information to Web sites and their users. The result was the creation of a content infrastructure services company with a top-notch executive team, powerhouse investors like CNNfn and the Walt Disney Company, and top-of-the-line technology. As the company grew and developed more applications for their Intelligence Engine, they outgrew the name NewsReal. In February of 2000, the name was changed to YellowBrix to reflect the optimism and possibilities of the Internet.More