YU'​

YU’ is a Taoist term meaning to go on a journey. The apostrophe signifies that this journey belongs , unfolding with as explore surroundings with new perspectives. Whether are new and just want to experience Hong Kong or have been exploring the city for a while, YU’ brings deeply into the world of Chinese culture through encounters with holders of traditional knowledge, those whom they call Masters (師傅 Sifu) in Cantonese. YU’ springs from a shared passion for cultural traditions and their belief in their potential to challenge what they thought was certain and give birth to new and unexpected perspectives.