AKOONU

akoonu-logo

Akoonu offers B2B marketing organizations the first SaaS platform for developing and deploying elements of strategic marketing. The company offers software as a service platform that enables the business to business marketers to develop data-driven content marketing strategies. The B2B buying journey is more complex and multifaceted than itโ€™s ever been. Sales cycles are longer and more individuals are involved in buying decisions, each with their own roles and priorities. Theyโ€™ve also enter... ed a new era where buyers are discovering and learning about companies through multiple online touchpoints, making content the centerpiece of their buying journey. These changes require that successful B2B marketers be buyer-centric. To rise above the noise and drive engagement and consensus among the multiple people (personas) in an account, marketers must provide high-quality content, messaging, and interactions that support buyersโ€™ needs and processes in the manner they desire. Achieving this, however, is dependent on having a truly deep understanding of your buyers. The challenge marketers face is that existing technologies do not fully support this shift from being vendor-centric to buyer-centric because theyโ€™re solely focused on execution. While content production, account-based marketing, and personalization solutions exist, none of them can be used to their potential without first having Marketing-Sales alignment on the audience, how they buy, and how to effectively sell to them. Thatโ€™s why many campaigns miss the mark, why so much content goes unused, and why opportunities are lost.

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AKOONU

Social Links:

Industry:
Computer Marketing SaaS Software

Founded:
2014-01-01

Address:
San Francisco, California, United States

Country:
United States

Website Url:
http://www.akoonu.com

Total Employee:
11+

Status:
Active

Email Addresses:
hi@ akoonu.com

Total Funding:
8 M USD

Technology used in webpage:
SPF Google Cloudflare Hosting Amazon Virginia Region ReCAPTCHA V2 QUIC HubSpot CMS Hub Zendesk Zendesk Dropbox Alternate Protocol


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Current Advisors List

nitin-chopra_image

Nitin Chopra Board Participant @ Akoonu
Board_member
2015-02-01

Current Employees Featured

darlene-mann_image

Darlene Mann
Darlene Mann Co-Founder, President & COO @ Akoonu
Co-Founder, President & COO
2014-12-01

jeff-freund_image

Jeff Freund
Jeff Freund Founder & CEO @ Akoonu
Founder & CEO
2014-12-01

Founder


darlene-mann_image

Darlene Mann

deepesh-chourey_image

Deepesh Chourey

jeff-freund_image

Jeff Freund

Investors List

shasta-ventures_image

Shasta Ventures

Shasta Ventures investment in Series A - Akoonu

Newest Events participated

topo-sales-summit-2017_event_image Participated in TOPO Sales Summit 2017 on 2017-04-12 as sponsor

Official Site Inspections

http://www.akoonu.com Semrush global rank: 4.9 M Semrush visits lastest month: 1.78 K

  • Host name: 3.http-proxy2.cloudns.net
  • IP address: 185.206.180.114
  • Location: Germany
  • Latitude: 51.2993
  • Longitude: 9.491
  • Timezone: Europe/Berlin

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