XERT

Baron Biosystems Ltd. has developed a proprietary and leading-edge model for exercise that is able to accurately model human performance during events by interactively determining an athlete's Maximal Power Available or MPA (tm). An application of this model has been implemented as part of Xert (www.xertonline.com), a platform for endurance athletes. The company markets software for wearables, phones and a web-based subscription system to athletes that are interested in understanding and optimizing their performance. Initially aimed at cyclists, the platform has expanded to include runners and will continue to grow into new markets. The company has a vibrant, loyal and growing customer base.